S 8721 — Establishes Privacy And Publicity Rights For Likenesses Altered Using Artificial Intelligence
S 8721 establishes privacy and publicity rights for individuals whose likenesses are altered using artificial intelligence. The bill aims to protect individuals from unauthorized use of their image or likeness in AI-generated content. It addresses harms related to deepfake pornography and unauthorized digital manipulation of personal identity. The bill was introduced in the 2025-2026 legislative session and referred to the Codes Committee on January 7, 2026.
Linked Incidents
14Incidents this policy has been directly linked to
Veteran actress Yeom Hye Ran defrauded of likeness via unauthorized AI-generated video on YouTube
38-year-old reality TV winner misused in deep fake AI videos leading to public privacy concerns
South Korean actor impersonated via deepfake technology leading to legal action by agency
Female US congresswomen targeted by AI-generated non-consensual intimate imagery leading to legislative response
60 teenage girls in Pennsylvania school exposed to non-consensual deepfake pornography generated by AI technology
Group of women defrauded of privacy via AI deepfake porn generation using social media photos
Woman victimized by deepfake pornography suffers emotional distress and dehumanization
Adult entertainment industry worker defrauded of $1.2M via deepfake pornography platform in 2025 investigation
Woman's clothed photo transformed into non-consensual sexual deepfake by X.AI Grok chatbot
Dutch Crown Princess targeted in deepfake pornography attack for second time; 70 other women also victimized on MrDeepFakes
Related Incidents
Same harm domain, actors and location may differ
Related Legislation
Other policies covering the same harm domain