SF 2278 — A Bill For An Act Prohibiting Personalized Algorithmic Pricing And Surveillance Pricing At Certain Food Retail Establishments, And Providing Civil Penalties

This bill prohibits the use of personalized algorithmic pricing and surveillance pricing at certain food retail establishments in Iowa. It aims to prevent discriminatory or invasive pricing practices based on consumer data collected through algorithmic or surveillance methods. The bill also provides for civil penalties for violations. The legislation addresses concerns related to algorithmic discrimination and privacy surveillance in consumer transactions.