NO FAKES Act
The NO FAKES Act of 2025 aims to protect intellectual property rights in the voice and visual likeness of individuals by regulating digital replicas. It defines characteristics of a right to use a person's voice or visual likeness in a digital replica and requires licensing and transferability of such rights. The act also mandates the secretary of state to maintain a directory of post-mortem digital replication rights and designated agents.
Related Incidents
Same harm domain, actors and location may differ
Punjab Kings cricketer targeted by AI-generated deepfake video leading to reputational harm and public confusion
Adult film actors fann wong and christopher lee defrauded via ai-generated forged images
Veteran actress Yeom Hye Ran defrauded of likeness via unauthorized AI-generated video on YouTube
Renowned South Korean actress has AI deepfake portrait rights violated through unauthorized image generation technology
5 million Abceed users exposed to AI voice cloning fraud risk via misconfigured cloud storage
Related Legislation
Other policies covering the same harm domain