HB 1399 — Georgia Likeness, Expression, Generative AI, and Commercial Yield (LEGACY) Act
HB 1399, known as the Georgia Likeness, Expression, Generative AI, and Commercial Yield (LEGACY) Act, seeks to regulate the use of an individual's likeness in generative AI and commercial contexts. The bill aims to protect individuals from unauthorized use of their likeness in AI-generated content, addressing privacy and commercial exploitation concerns. It is part of a growing trend of state-level legislation addressing AI and deepfake-related harms.
Related Incidents
Same harm domain, actors and location may differ
Punjab Kings cricketer targeted by AI-generated deepfake video leading to reputational harm and public confusion
Adult film actors fann wong and christopher lee defrauded via ai-generated forged images
Veteran actress Yeom Hye Ran defrauded of likeness via unauthorized AI-generated video on YouTube
Renowned South Korean actress has AI deepfake portrait rights violated through unauthorized image generation technology
5 million Abceed users exposed to AI voice cloning fraud risk via misconfigured cloud storage
Related Legislation
Other policies covering the same harm domain