S 2539 — Requires Retailers To Post Warning Signs Of The Tracking And Collecting Of Customers Biometric Data Through Electronic Devices

This bill requires retailers to post warning signs informing customers when their biometric data is being tracked or collected through electronic devices. The legislation aims to increase transparency around the collection of biometric data in retail environments. It addresses privacy concerns by ensuring consumers are aware of data collection practices that may involve facial recognition or other biometric technologies. The bill is currently in the proposed stage and has been amended in the 2025-2026 legislative session.