SB 1324 — The Missouri Artificial Intelligence Transparency and Accountability Act
The Missouri Artificial Intelligence Transparency and Accountability Act requires labeling of AI-generated content and additional disclaimers for content depicting real individuals. It mandates consent for depiction unless used for parody or satire, accessibility of labels for individuals with disabilities, and maintenance of usage logs for AI systems. The Attorney General is tasked with enforcement, and private civil actions are permitted. The Department of Commerce and Insurance is directed to promulgate rules and launch a public awareness campaign. The act aims to address misinformation and privacy risks associated with AI-generated content.
Related Incidents
Same harm domain, actors and location may differ
South Florida man arrested after posting AI-generated deepfake video of deputy’s patrol car being broken into in Puerto Rico
YouTube AI auto-dub mistranslates 'Now, Jimmy Kimmel!' into 'Well now, kill him' in Japanese-language version of his own show
Retired Toronto banker Michael Mallinson falsely identified as Charlie Kirk's assassin in viral social media posts
Journalist Helen Brown's photo stolen and placed on Kremlin-linked fake news site to lend credibility to Ukraine disinformation
Pet care company targeted by AI-generated fake review bombing campaign on Google
Related Legislation
Other policies covering the same harm domain