HF 2469 — A Bill For An Act Prohibiting The Use Of An Automated Decision-Making System To Alter The Price Of A Product Or Service For A Specific Individual Based On Surveillance Data, And Providing Civil Penalties

HF 2469 is an Iowa bill that prohibits the use of automated decision-making systems to alter the price of a product or service for a specific individual based on surveillance data. The bill aims to prevent algorithmic discrimination and protect consumer privacy by restricting the use of surveillance data in pricing decisions. It also provides for civil penalties against violators. The bill was introduced in the 2025-2026 legislative session and referred to the Commerce committee.