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HB 2607 — Relating To Publicity Rights

HawaiiIntroduced Jan 28, 2026

HB 2607 addresses publicity rights in the context of artificial intelligence and deepfake technologies. The bill aims to protect individuals' rights to control the use of their likeness in digital media. It introduces legal measures to prevent unauthorized use of personal identity in synthetic media, targeting harms related to privacy and surveillance. The legislation is currently in the early stages of the legislative process.

Privacy & Surveillance
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