S 4733 — Requires Social Media Influencers To Disclose When They Share On Social Media That They Are Being Paid By A Campaign

S 4733 requires social media influencers in New York to disclose when they are being paid by a political campaign to share content on social media platforms. The bill aims to increase transparency around political advertising and prevent the spread of misleading or undisclosed political content. It addresses the harm domain of misinfo_disinfo by targeting the use of paid influencers in political campaigns. The bill was referred to the Election Law Committee on June 5, 2024, and is currently under review.