SB 1444 — The Act Provides That No Person Or Entity That Develops Or Deploys Artificial Intelligence (AI) Shall Advertise Or Represent To The Public That The AI Is Or Is Able To Act As A Mental Health Professional Or Is Capable Of Providing Therapy Servic

SB 1444 prohibits individuals or entities from advertising or representing artificial intelligence (AI) as a mental health professional or as capable of providing therapy services. Violations are considered unlawful under the Missouri Merchandising Practices Act. The Attorney General is tasked with enforcement, and individuals may report violations. If a violation is found, the Attorney General may initiate civil action and seek relief. The bill aims to prevent deceptive AI practices that could pose risks to mental health and well-being.