FTC v. Replika AI — Deceptive Marketing to Vulnerable Users (2025)
The FTC took action against Luka, Inc. (maker of Replika AI) in 2025 for deceptive marketing practices targeting vulnerable users including minors, people with depression, and those experiencing loneliness. Challenged Replika's marketing of its AI companion as a real relationship partner. Part of the FTC's broader crackdown on deceptive AI practices.
Related Incidents
Same harm domain, actors and location may differ
14-year-old teen hospitalized with burns after participating in TikTok "Jam Jar Pulse Jet" fire challenge
Factory worker Prince Kumar, 20, killed after colleague reacts with laughing emoji to his Facebook post about grandfather's death
Rajya Sabha MP Sudha Murty targeted by scammer impersonating Telecom Department official, demanding personal data under threat
Punjabi singer Mankirt Aulakh receives WhatsApp death threat from Italian number attributed to Davinder Bambiha gang, threatening family members
French streamer dies after 12 days of livestreamed physical abuse and sleep deprivation on Kick
Related Legislation
Other policies covering the same harm domain