All incidents

Naga Munchetty left 'outraged' after being target of AI deepfake nudes

Feb 1, 2025United Kingdom4 sources

Summary

Naga Munchetty, a BBC newsreader, was targeted by AI deepfake nude images used as clickbait to lure people to a scam cyber trading website. The images, which placed her head on a naked body, were part of paid-for ads appearing on platforms like X and Facebook. The scam mimicked a BBC News article, using her name and image to deceive users into clicking through to fraudulent content. Munchetty expressed outrage at the manipulation and the intent to scam others, though she was not upset about her image being used in the deepfake itself. The incident occurred in February 2023, when she first discovered the fake article. Munchetty also discussed facing racist abuse and increased polarization in public discourse, leading her to block many social media users to protect herself from online hate.

Incident Details

Domain
Privacy & Surveillance

Unauthorized collection, tracking, or exposure of personal data and private information.

Harm Types
Deepfake NCII
Mechanism
content
Recipient
IndividualNaga Munchetty
Dimensions
reputationalautonomypsychological