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Morning show host defrauded by AI-powered crypto scam using his image, targeting Australian users

Dec 1, 2025Australia1 source

Summary

Morning Show host Larry Emdur warned his followers on social media about an AI-powered cryptocurrency trading scam using his name and image without permission. The scam, linked to a company called Noble Gaingrove, falsely claimed Emdur endorsed their platform as a way to earn passive income. Emdur labeled the scam as fraudulent, using strong language and crossed out the misleading content with a red X and the word "SCAM." The scam targeted Australian users, promising no hidden fees and unrestricted profit withdrawals. In 2024, Australians reported losing nearly $260 million to scams, with AI-powered frauds increasing significantly. Experts noted that AI-based scams have become more common as the technology has advanced.

Incident Details

Domain
Fraud & Financial
Harm Types
AI-Powered Financial Fraud
Mechanism
content
Platforms
Noble Gaingrove trading platform
Companies
Noble Gaingrove
Recipient
IndividualLarry Emdur
Dimensions
economicreputationalautonomy

Who Was Affected

Age
Adult
Gender
Male

Sources

1
Morning Show host Larry Emdur sends strong warning after falling victim to AI-powered scam
deepfake victim·Mar 30, 2026

This incident is documented by a single source. Source count reflects coverage in our monitored feeds, not the totality of reporting, and we do not evaluate publication quality.