Criminals impersonate doctor with deepfake ads, sell supplements. Could you tell?
Summary
A Black doctor specializing in pediatric care had his likeness used in a deepfake video promoting supplements, misleading viewers into believing he endorsed the products. The video, which altered his appearance and used a fake voice, was shared on platforms like TikTok and Twitter. Despite his efforts to report and remove the content, the videos spread widely before being partially taken down. At least one person reported purchasing the supplements based on the fake video. The doctor has since spent significant time and resources attempting to counter the misinformation, including creating his own content and seeking legal and PR advice.
Sources
1This incident is documented by a single source. Source count reflects coverage in our monitored feeds, not the totality of reporting, and we do not evaluate publication quality.