All incidents

12-year-old boy dies after participating in viral scarf challenge online in West Yorkshire

Jun 29, 2025Castleford, West Yorkshire4 sources

Summary

A 12-year-old boy named Sebastian died after reportedly attempting a viral social media challenge known as the "scarf challenge" in Castleford, West Yorkshire. He was found unresponsive after celebrating his brother’s First Holy Communion on May 13. Paramedics tried to save him but were unsuccessful. His death is not being treated as suspicious by police. Sebastian’s family has highlighted concerns about dangerous online trends, noting that other children in the UK have died from similar challenges. A GoFundMe page set up in his memory described him as a talented and kind boy whose life was cut short by the online challenge.

Incident Details

Domain
Self-Harm & Suicide

Content or interactions that contribute to self-harm, suicidal ideation, or eating disorders.

Harm Types
Dangerous Challenge
Self-Harm

Non-suicidal self-injury facilitated or encouraged through online interactions.

Suicide

Content or contact linked to suicidal ideation, attempts, or completion.

Mechanism
content
Severity
FatalityMinor involved
Platforms
Companies
Recipient
IndividualSebastian, a 12-year-old boy
Dimensions
physicalpsychologicalautonomy