Pro-Modi social media network spreads AI-generated disinformation during 2024 Indian election campaign

Summary

In early May 2024, Indian Prime Minister Narendra Modi and his ruling Bharatiya Janata Party (BJP) used the term "Vote Jihad" during election campaigning, which was later adopted by affiliated groups like the Vishwa Hindu Parishad (VHP) on social media platforms such as Facebook. A report by The London Story (TLS) found at least 21 instances in March and 33 in April where the BJP’s Facebook page and affiliated accounts spread Islamophobic narratives. The disinformation campaign targeted India’s 200 million Muslim voters and was part of a broader effort to amplify divisive rhetoric between Hindus and Muslims. A study by Oxford University noted that the BJP dominated digital campaigning on platforms like YouTube and WhatsApp, while other parties struggled to respond effectively. Meta, which owns Facebook and Instagram, approved ads containing hate speech and AI-manipulated content, despite pledging to prevent such material during the election. India’s press freedom has declined significantly, ranking 161 out of 180 countries in the 2023 World Press Freedom Index.