Gautam Gambhir files lawsuit seeking ₹2.5 crore after deepfake used to impersonate him

Summary

India's cricket head coach Gautam Gambhir filed a civil suit in the Delhi High Court in late 2025, seeking ₹2.5 crore in damages for the unauthorized use of his name, image, and voice in deepfake content. The case involves 16 defendants, including social media accounts, e-commerce platforms like Amazon and Flipkart, and tech companies such as Meta, Google, and YouTube. Gambhir's legal team claims that fabricated videos, including one falsely showing his resignation, have circulated widely on social media and been used for financial gain. The case is being heard under the Copyright Act, 1957, the Trade Marks Act, 1999, and the Commercial Courts Act, 2015, and seeks immediate removal of the content and a permanent injunction against future misuse. Legal experts suggest the case could set a precedent for protecting digital personality rights in India amid rising concerns over AI-driven fraud and misinformation.