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AI Systemsalgorithmic amplificationFatality

Facebook's Algorithm Amplified Hate Speech and Violence Against Ethnic Tigrayans in Ethiopia

Nov 3, 2021
Ethiopia
Source

Incident Details

Harm Domain
AI Systems
Harm Types
algorithmic amplification, hate speech, incitement to violence
Fatality
Yes
Minor Involved
No
Incident Date
Jan 1, 2021
Platforms: Facebook
Companies: Meta

Summary

During the Ethiopian civil war (Tigray conflict, beginning Nov 2020), Facebook's engagement-maximizing algorithm amplified posts calling for ethnic violence against Tigrayans, including calls to destroy Tigrayan villages and murder civilians. Internally, Meta employees flagged the danger. Documents revealed in the 2021 Facebook Papers showed that fewer than 10% of global hate-speech violations were being actioned due to resource and translation gaps in non-English languages. Advocacy groups reported that Facebook's content moderation in Amharic and Tigrinya was severely under-resourced, allowing incitement to genocide-level violence to spread. The UN later cited social media as a contributing factor in atrocities.

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